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A MASTERS 40+ LONGEVITY SYSTEM

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THE PRIME PROTOCOL

Built on Longevity Science

We start with the data: masters athletes thrive when volume is controlled, intensity is sustainable, and recovery is non-negotiable. The Prime Protocol pulls from exercise physiology, metabolic conditioning research, and real-world Hyrox performance metrics - not trends or nostalgia. Every cycle is designed to increase work capacity while decreasing wear and tear, so your engine runs hotter at 50 than it did at 35.

THE PRIME PROTOCOL

Sustainable Intensity Core

Intensity isn't volume or load - it's effort calibrated to your current capacity. We keep the fire high with sleds, rowers, carries, and kettlebells, but strip the technical lifts and impact that accumulate damage. The result: you walk out smoked but recoverable, hitting PRs in Hyrox stations without the lingering joint pain that forced you out of old programming.

THE PRIME PROTOCOL

Lifelong Evolution Engine

This isn't a 12-week program - it's your operating system for decades. We track biometrics, benchmarks, and adjust cycles quarterly so progression never plateaus and risk never compounds. You're not maintaining; you're advancing. Your prime isn't a memory - it's the project we're engineering, year after year.

The Prime Protocol

The engineered methodology for unlocking and extending your personal prime at any age -combining sustainable intensity, no-injury tools,  and data-driven progression to build unbreakable engines that perform stronger and last longer.

#HEADSTRONG

#LOYAL

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